Everyday it seems like I see a new women’s perfume being touted by some celebrity as the next hot thing and with the perfume and cologne industry bringing in over twenty billion dollars a year it’s no surprise that companies are using celebrities to help them corner a piece of this market.

The big question is however, are the perfumes being pushed by these stars really worth the money being asked for them? Sometimes the answer to this may depend upon whether or not you really like the fragrance or if you are a huge fan of the celebrity who is endorsing the perfume.

What you really need to look at with these perfumes is whether you are actually shelling out your hard earned money for the actual scent or for the name associated with it, those endorsements don’t come cheap. In many cases you will find that the fragrance is just a cheap knock off that can be made anywhere by anyone. In some rare cases you will find distinct scents that cannot be found anywhere else, those are worth considering.

One example of an overpriced scent that can be found and remade easily is the one endorsed by Britney Spears. It’s just some simple fragrances blended together that you can get without paying the price for her name.

The perfume that is pushed by Beyonce is one that may be worth looking at because it does contain a distinct scent that may be hard to duplicate, you just have to decide if it is worth the money.

Then of course we have Paris Hilton who is only famous because she was born with a silver spoon in her mouth. Sorry, but I am just not impressed. She is a master at getting her name out though and of course she endorses a perfume named after her. But, like most other celebrity endorsed perfumes hers is nothing special and could be recreated with a little work.

One perfume that I have seen of late that is somewhat unique is the one that Jessica Simpson has reportedly had a hand in making. With scents like coconut, honey, and white chocolate it is quite unique and could be worthwhile.

These days you see celebrities selling all kinds of things. Some sports stars actually get paid more for their endorsements than they earn from their sport. The perfume industry is an enormous global business so you will not see it going anywhere but up and you will see companies rely even more on the use of celebrities to help them sell their particular fragrance. My advice is, let the buyer beware.

Gregg Hall is an author and internet marketing consultant living in Navarre Florida. Find more about women’s perfume and discount perfume at http://www.womensperfumedirect.com

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“The soul of man in love is full of perfumes and sweet odours”. Plutarch.

In our times, all the finest produce of the whole world is usually available to us from our local stores. We live with affluence beyond any previously known era in history which allows us choices regarding what were once luxury items. This applies particularly to our use of perfume both as a means of sensory satisfaction as well as for more practical purposes. Perfume continues to provide a subject of fascination today.

There are many wonderful scents and perfumes available in toiletries and body perfumes. Essential oils provide us with perfumes which are entirely natural without chemical additives and which are healing as well as pleasant in their effect. Incense sticks provide a means of perfuming through fumes, which is where our word for perfume originally came from. And of course we have all the perfumed delights of nature to enjoy in our walks in the wild, in our enjoyment of our garden, or in the delicate scent of a rose.

In a variety of ways we seek to indulge our sense of olfaction as we continue to increase the use of perfumes in our lives.

Most gardeners include a variety of perfumed herbs and plants in their gardens.

We use scented oils to keep away flies and insects.

Although we no longer have to spread scented rushes on the floor to take away bad odours in the home, we still wish to use perfumed sprays in bathrooms and toilet areas.

We generally use scents to provide a pleasing atmosphere throughout the house and when preparing for dinner guests.

Oils from timber are favoured for application to existent furniture to help preserve it and also for scent.

Many burn incense whilst meditating.

Churches burn copious resins and oils in their ritual incense.

Physiotherapists, naturopaths and aromatherapists use perfumed massage oils on skin.

Therapists prescribe direct inhalation of essential oils to relieve symptoms of illness.

Vaporizers are essential in relieving respiratory problems.

Bath oils are used to provide a delightful way of relieving stress.

Scented pillows as favoured for sleep inducement.

Healing oils such as eucalyptus and peppermint are used as embrocation or as an inhalant in cases of bronchial and respiratory problems .

Essential oils can be diluted with almond oil for use as a safe underarm deodorants.

A drop can safely be smeared on a light globe to diffuse light scent

A few drops of a perfumed oil on a tissue can be placed in a paper bin - or even rubbish bin for a pleasing effect.

Essential oils such as rosemary can be diluted with olive oil and massaged into the scalp to perfume the hair when brushing.

Perfumed oil can be massaged into the feet before bed to aid relaxation.

These and many other ingenious ways are used in making practical use of perfume in modern lifestyles.

However, the most important to so many of us, is the use of body perfume. This popular interest in perfumes however seems to arise not only from a desire to seem attractive but because of the need to have expression of the personality through the quality of one’s personal body perfume and this requires patience and discrimination in selecting ‘your’ personal perfume for regular use. Selecting from the enormous range of commercial perfumes is a daunting task but there are many who enjoy the search. Selecting from the natural essential oil range is somewhat easier because it is limited compared with the sophisticated fashionable perfumes.

Discrimination is the first thing to cultivate, in order to fully benefit from the knowledge of perfumes and delight in them to the full. It is necessary to consciously develop your olfactory sense as a wine taster must do with the palate.

Always remember that certain artificially produced scents can be harmful when inhaled and some deodorizers actually work on the principle of deadening your sense of smell rather than trying to cancel the odour. All chemical products can have short or long term negative effects so the caution is repeated - use the natural essential oils and perfumes in preference to a product that uses chemicals in its production. The sense of smell is extremely delicate and can be seriously injured, as can the brain, by inhalation of the smell or vapours of toxic materials.

Some of the popular and delightful natural perfumes available as essential oils are Lavender, Sandalwood, Neroli, Lemon, Rose, Lemongrass, Ylang-ylang and Pine, but there are many others to try.

Essential oils are strong and usually require only a drop or two with any application.

However, should you suffer skin reaction, or wish to dilute the pure essential oils, almond oil is advised.

Michael Russell

Your Independent guide to Aromatherapy

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A truly original modern fragrance, woody with a subtle hint of spice for a lingering sensual experience. Box presentation for an impressive gift.

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